“Amazing! You guys killed it!”
Faze Clan Fortnite World CUp: Integrated Out of home campaign
OOH Formats: Wild Posting, Street Stencils and Digital LED Truck
OBJECTIVE: FaZe Clan, a professional esports and entertainment organization were looking for non-traditional approach to promote Fortnite World Cup.
SOLUTION: OMG used a series of out of home, non-traditional formats to promote Fortnite World Cup in NYC. Wild posting posters and street stencils were applied near FaZe Clan events to stir excitement for the 3 day event. The LED truck was driven around various event venues, to promote and generate publicity. The LED truck visuals were also continuously adjusted with new media as the competition progressed.
RESULT: Arthur Ashe Stadium, the main event venue was sold out of over the 3 day weekend with over 19,000 fans in daily attendance. Peak online viewership reached of 2.3 million users. Over 40 million players participated.
