MEDIUM: Hydro Projection Marketing
OBJECTIVE: Create an eye-catching display while complimenting the premiere waterfront location of Santa Monica Place.
SOLUTION: Constructed an industry first of a custom-designed hydro projection display fused with optimized digital visual imagery and state-of-the-art high powered HD DLP projection.
RESULT: Video graphic projection against a veil of silently falling water ushered in a spectacular form of branding that breaks away from all other noise. The stunning display captivated mall shoppers surround by Santa Monica Place, a contemporary open-air venue, perfectly situated as a complement to Third Street Promenade and the Pacific Ocean.
The Lego Movie grossed $257.8 million in North America, and opened at number one in its first weekend. A shortage of Lego products in September 2014 was widely attributed from the movie's success.