Dancing With the Stars Experiential Marketing
MEDIUM: Hydro Projection Marketing
OBJECTIVE: ABC was interested in an experiential marketing format utilizing the Grove shopping center in Los Angeles for outdoor projections to promote Dancing with the Stars Season 10.
SOLUTION: Turn the Grove fountain into a hydro projection show within a four day turnaround including: negotiation of license agreement, production contract, equipment installation and creative design editing.
RESULT: “Stars” premiered to its biggest ever audience 24.2 million.