Dancing With the Stars Experiential Marketing 

MEDIUM: Hydro Projection Marketing

OBJECTIVE: ABC was interested in an experiential marketing format utilizing the Grove shopping center in Los Angeles for outdoor projections to promote Dancing with the Stars Season 10.

SOLUTION: Turn the Grove fountain into a hydro projection show within a four day turnaround including: negotiation of license agreement, production contract, equipment installation and creative design editing.

RESULT: “Stars” premiered to its biggest ever audience 24.2 million.

 
You literally saw people stop in their tracks and whip out camera phones!
— Darren Schillace, ABC’s Entertainment VP of Marketing Strategy.