“It was clear from the beginning that Richard would spare no expense to make sure that both ABC and my property were happy with the execution. The show drew crowds of up to 100 each time it ran. Guests were gathering to watch a commercial! ABC was extremely happy with the results and we were proud to host it. I look forward to working with ON Media in the future.”
Dancing With the Stars Experiential Marketing
OOH MEDIUM: Hydro Projection Marketing
OBJECTIVE: ABC was interested in an experiential marketing format utilizing the Grove shopping center in Los Angeles for outdoor projections to promote Dancing with the Stars Season 10.
SOLUTION: Turn the Grove fountain into a hydro projection show within a four day turnaround including: negotiation of license agreement, production contract, equipment installation and creative design editing.
RESULT: “Stars” premiered to its biggest ever audience 24.2 million.
“You literally saw people stop in their tracks and whip out camera phones!”